We are seeking for a talented and experienced Marketing & Social Media Specialist
Duties of the Marketing & Social Media Specialist:
- Developing and managing marketing & digital marketing campaigns for the company
- Devising strategies to drive online traffic to the company e-shop.
- Tracking conversion rates and making improvements to the e-shop.
- Overseeing the social media strategy for the company assets.
- Managing online brand and product campaigns to raise brand awareness.
- Improving the usability, design, content and conversion of the company e-shop & clients
- Evaluating customer research, market conditions and competitor data.
- Review new technologies and keep the company at the forefront of developments in digital marketing.
Requirements of the role
- Minimum 5 years previous experience in a marketing & digital marketing role.
- Strong understanding of current online marketing concepts, strategy and best practice. (CMS tools, Google Adwords, Online Analytics, newsletter platforms, etc.)
- Experience in ecommerce, SEO, PPC, Email marketing, social media and Affiliate programmes.
- Experience in digital marketing / communication
- Knowledge of Adobe InDesign, PhotoShop and Illustrator
- Excellent knowledge of MS Office (Excel, Word, PowerPoint)
- Excellent communication skills in Greek and English (written and spoken)
- Flexibility and adaptability
